Posted on Mobile First | Branding | Logo Design | Graphic Design
We’ve all seen it: a beloved brand unveils a sleek, minimalist new logo and the internet reacts with a collective cringe. Or worse—confusion. When Tropicana revamped its packaging and logo in 2009, sales dropped by 20% in just two months. That’s $30 million gone. Why? Because consumers didn’t recognize the product anymore. And recognition is […]
Posted on Visual Hierarchy | Website Design | Branding
Visual hierarchy is the arrangement and prioritization of design elements that guide users through a webpage clearly and intuitively. It employs visual cues such as size, color, contrast, and spacing to direct attention and convey the importance of content. Here’s how it works and why it’s essential for effective web design: Why Visual Hierarchy Matters […]
Posted on SEO | UX Design | ADA Compliance | Branding | Mobile First
In 1896, architect Louis Sullivan coined the phrase “form follows function,” a principle that would shape modern design thinking for decades. The idea suggests that an object’s shape or appearance should primarily relate to its intended purpose. While Sullivan’s vision emerged in architecture, the philosophy resonates with artists, designers, and creators of all mediums, including […]