The Glorious Days of the Yellow Pages: When Advertising Was Alphabetical

Posted on Print Advertising | Google Analytics

Photo of a Yellow Pages phone book open

Long before Google Ads, Yelp reviews, or SEO strategists dissected keyword density over oat milk lattes, there was one advertising powerhouse that ruled them all: The Yellow Pages. Thick as a phonebook and just as dangerous if dropped on your foot—because it was a phonebook—the Yellow Pages served as the marketing Bible for local businesses. […]

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The Wild West of Early Websites: When We Didn’t Know What We Were Doing (But Neither Did Anyone Else)

Posted on Mobile First | SEO | Website Design | Black Hat SEO

Cowboys riding horses in the open range

In the early 1990s, the internet was uncharted territory—a digital Wild West. Websites resembled the ramshackle saloons and dusty trading posts that filled this untamed frontier. There were no rules, no design standards, and certainly no roadmaps. It was a time when web developers like us had to discover things as we went along, often […]

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Client Collaboration When Fax Was High-Tech

Posted on Client Collaboration | Retro Design

Old Fashioned Fax Machine from the 1990s

Picture this: It’s 1992, and the tools we now take for granted—email, PDFs, and endless online image libraries—are nowhere in sight. How did we survive? With a lot of creativity, patience, and coffee. The kind of coffee that fuels problem-solving, endless meetings, and the occasional panicked realization that a typo made it into the final print. But somehow, we made it work and learned lessons that still guide us today.

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