Posted on Mission Vision Values | Creativity
For more than three decades, I’ve run my business guided by one defining idea: people are the only source of ideas. Not processes, not policies, not software or automation. People. Their creativity, instincts, and imperfections are the engine behind every breakthrough. And the framework that crystallized this belief for me came from a book I […]
Posted on Americans with Disabilities Act | ADA Compliance
A Letter No One Wants to Receive If you’ve ever opened your inbox to find a vaguely threatening letter from a law firm, your heart probably sank. That’s exactly what happened to one of our clients — a small but well-established local business we’ve worked with for years. Out of nowhere, they received a demand […]
Posted on Mobile First | Graphic Design | Logo Design | Branding
We’ve all seen it: a beloved brand unveils a sleek, minimalist new logo and the internet reacts with a collective cringe. Or worse—confusion. When Tropicana revamped its packaging and logo in 2009, sales dropped by 20% in just two months. That’s $30 million gone. Why? Because consumers didn’t recognize the product anymore. And recognition is […]
Posted on Print Advertising | Google Analytics
Long before Google Ads, Yelp reviews, or SEO strategists dissected keyword density over oat milk lattes, there was one advertising powerhouse that ruled them all: The Yellow Pages. Thick as a phonebook and just as dangerous if dropped on your foot—because it was a phonebook—the Yellow Pages served as the marketing Bible for local businesses. […]
Posted on Black Hat SEO | Website Design | SEO | Mobile First
In the early 1990s, the internet was uncharted territory—a digital Wild West. Websites resembled the ramshackle saloons and dusty trading posts that filled this untamed frontier. There were no rules, no design standards, and certainly no roadmaps. It was a time when web developers like us had to discover things as we went along, often […]
Posted on Retro Design | Client Collaboration
Picture this: It’s 1992, and the tools we now take for granted—email, PDFs, and endless online image libraries—are nowhere in sight. How did we survive? With a lot of creativity, patience, and coffee. The kind of coffee that fuels problem-solving, endless meetings, and the occasional panicked realization that a typo made it into the final print. But somehow, we made it work and learned lessons that still guide us today.