Modern Yachts Website
API Integration•Custom WordPress Development•Inbound Marketing
Industry: Retail
Overview
Modern Yachts, a trusted name in new and pre-owned boat sales on Long Island, needed a modern website that would better reflect their premium inventory and showcase their long-standing partnerships with leading boat manufacturers. The previous site lacked the design sophistication and technical integration required to attract today’s boat buyers and convert online interest into dealership visits and inquiries.
Solution
We created a fully custom WordPress website featuring a clean, contemporary design that aligns with the luxury and performance of the vessels Modern Yachts sells. A key feature was the integration of a live XML “Boats for Sale” feed from Boat Trader, which we styled to match the brand’s look and feel—ensuring a consistent visual experience across all listings. We also developed dedicated landing pages to highlight Modern Yachts’ manufacturing partners, emphasizing their status as authorized dealers and providing visitors with direct paths to learn more about each brand.
Results
The new website offers a seamless and visually compelling user experience, making it easier for buyers to browse available boats and connect with the sales team. The Boat Trader feed keeps listings current without manual updates, and the spotlight on manufacturer partners reinforces trust and credibility. Together, these features have strengthened Modern Yachts’ digital presence and supported increased engagement and lead generation.