Long Island Aquarium Website
ADA Accessibility•API Integration•Custom Functionality•Custom WordPress Development•E-commerce•Performance Optimization
Industry: Hospitality
Overview
The Long Island Aquarium required a modern, user-friendly website to enhance visitor engagement and streamline online operations. The previous site lacked dynamic content, efficient e-commerce capabilities, and crucial accessibility features, hindering its ability to effectively showcase exhibits and sell tickets and memberships to all potential visitors.
Solution
We developed a custom WordPress website, leveraging a bespoke theme to align with the aquarium’s brand identity. Key features included integrated video showcases of exhibits to provide an immersive virtual experience and a robust API integration with the CenterEdge POS system, enabling seamless online ticket and membership purchases. Crucially, the site was also optimized to be fully ADA compliant, ensuring accessibility for all users. Furthermore, the entire site was meticulously optimized for search engine visibility to attract a wider audience.
Results
The new Long Island Aquarium website successfully transformed its online presence. The intuitive design and engaging content led to improved visitor engagement, while the integrated e-commerce solution significantly boosted online ticket and membership sales. The commitment to ADA compliance broadened the site’s reach and usability for all visitors. Furthermore, enhanced SEO performance resulted in increased organic traffic, reaching a broader base of potential visitors.