Biocogent Product Portal
ADA Accessibility•API Integration•Custom WordPress Development•Performance Optimization•Website
Industry: Professional Services
Overview
Biocogent needed more than a traditional corporate website. Its public-facing Wix site and separate password-protected product portal created a fragmented experience for prospects, customers, and its business development team. The goal was to bring both platforms together into a single modern website while protecting proprietary formulations, technical profiles, efficacy data, and other sensitive product information.
Solution
Visionary designed and developed a custom WordPress website with a fully custom theme and an expanded product database. Public visitors can explore Biocogent’s technologies and ingredients, while approved users receive Elevated Access to technical profiles, active components, efficacy testing, formulations, and additional product resources.
Advanced search and filtering help users quickly identify products by function, platform, or keyword. Integrated product and sample request forms make it easy to take the next step, with inquiries sent directly into HubSpot for lead management and follow-up. The site also includes Ketch Consent Management, giving Biocogent a structured way to manage visitor privacy preferences and data consent.
Results
From January 1 through July 28, 2026, the website generated 68,744 tracked events, a 45% increase over the same period in 2025. Page views increased 62% to 39,759, sessions rose 20% to 8,501, and user engagement events increased 132%.
The site also recorded 371 file downloads, 86 product search-result views, and 29 tracked lead-generation actions. The result is a more cohesive digital platform that supports product discovery, protects proprietary information, and turns website activity into measurable business-development opportunities.