Search Engine Marketing

Case Study #1

Client: Surfside 3/Modern Yachts
Campaign Length: April - September 2014
Campaign Budget: $6,800

Overview

Surfside 3/Modern Yachts, located on Long Island’s east end for more than 40 years, was seeking new opportunities to reach their customers. Visionary designed a campaign that provided a comprehensive keyword strategy and increased traffic to the SS3/MY website. The ads primarily occupied ad spots 1 and 2 and increased web traffic.

Outcome

The SS3/MY executive team reported favorable outcomes, including tracking telephone calls that converted to actual boat sales.

Results

More than 67,000 impressions, 3,049 clicks to their website, 86 phone calls

Case Study #2

Client: Modern Comfort Pools
Campaign Length: June 1 – August 31, 2014
Campaign Budget: $5,036.09

Overview

Modern Comfort Pools sought to raise its online profile and direct more traffic to its re-designed website. In response, Visionary worked with its software partner Driven Local and developed a program that encompassed dozens of keywords selected in cooperation with Modern Comfort Pools. Entered as search terms by visitors using search engines, the keywords triggered text ads to occupy ad spots 1 or 2 on a search engine results page.

Outcome

The management team at Modern Comfort Pools has been very pleased with their campaign, and expects to run a longer campaign in 2015.

Results

More than 81,000 impressions, 1,499 clicks to their website, 251 phone calls